How To Write An App Store Description
Being concise the short description should highlight the best features of your app to convince the user and to increase the conversion rate. Were going to discuss why.
How To Write A Winning App Description App Technology Writing
While Apple App store is indifferent to the keywords in an apps description Google Play makes good use of them to build app search results.
How to write an app store description. Anyhow the Google search engine sees the keywords in the description of the applications that are in the App Store that is why I suggest that you use them in any case. You could even work with the Publisher Name but only if you havent published in the App Store yet. App description example Open with 1-3 clear and compelling sentences telling a prospective user what the app does and who it is for.
One thing you have to be aware of is that for people visiting your app page on a desktop computer or iPhoneiPad only the first 3 lines of your app store description are directly visible along with your app icon and the first 1 or 2 app screenshots. Capture the attention of your potential customers by using simple sentences. The first few lines may also be displayed in search results and algorithm lists in the Store.
Writing a Compelling App Description. Its a part of your app store listing that should definitely not be overlooked. Next introduce the apps features starting with most important.
This amount equals about three first sentences of your description. Writing an effective app store description is not a set-it-and-forget-it situation. Focus on an attention-grabbing introduction and follow up with a measured and honest appraisal of your apps highlights.
Short Description is an 80-characters field that is shown to the users in the listing and can then be expanded to see the full description. There is no magic formula for a great app store description but there are some important key points you need to be aware of when you create your app store page or when you need to write some ideas about your app. Write your description like a sales page.
Here are a few tips that will help you write a description for your mobile app that has the potential to hook users into. Apple Support The Apple App Store condenses your store description into three lines or roughly 255 characters long into what is traditionally known as above the fold content. How to optimize app store keywords.
What to put in your app description The first 3 lines of your app description. The beginning of your description is the most important so make sure it grabs and holds attention. However it does play a smaller role when it comes to App Store Optimization.
Grab attention in the first few sentences. Tweak re-order and edit the description until it flows beautifully. Tips for Writing a Great App Store Description.
Your intro copy should win the more click. Choose a search-friendly name icon. Get the Preview Right.
When someone lands on your apps page on Google Play Store they see the preview of the description consisting of roughly 250 characters without having to tap on the Read More button to see the full text. Apple Support The Apple App Store condenses your store description into three lines or roughly 255 characters long into what is traditionally known as above the fold content. Writing a persuasive app description is a crucial part of App Store Optimization but it is often overlooked by app publishersBefore we jump in it is important to note that crafting an app description for your local business is different than writing one for any other sort of app.
People are more likely to download an app if they understand exactly how it can make their lives better. Whether or not a user feels compelled to read the rest of the app description depends a lot on how intriguing and well-written the first few lines are. Stir in some keywords and desirable phrases to help people find your app.
In all cases the description is now below the screenshots on the devices and users have to tap the More button to read the rest of it. Short Description a limited 80 characters preview field and the Full Description field giving you space for an up to 4000 characters long app description The short description field should transport the most relevant message of your app in a nutshell. 9 Best Practices For Amazing App Store Descriptions.
The App Description gives you the chance to tell App Store visitors more about your app and why they should download it. Here are some tips for making your apps description the best it can be. Yes you want to craft a well-written description but the work doesnt stop there.
Since the App Store search engine doesnt scan the App Description all you have to work with is the 100-character Keyword field the App Name and the IAP Display Names. A feature may have several benefits and the use of bullets makes the description easy to read and understand. In Google Play the app description is split into two fields.
Consider the visual impact of your layout. Your apps description much like the doctor needs to be visited every once in a while for check-ups. Boost Downloads With These 5 App Store Optimization Hacks.
Google Play App Description Tip 2. Follow these rules to write an app description that sells.
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